Oldies 1130 WBF Home 1130 on the AM dial

 
 
Updated 9.18.07


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Station Information


    WWBF-AM 1130 is a full-time commercial broadcast radio station located in Bartow, Florida.   As the capital city of Polk County, Bartow is centrally located in the Lakeland-Winter Haven Metropolitan Area.

    WWBF-AM 1130 is a division of Thornburg Communications, Inc.
Stereo 1130 on the AM dial
1130 on the AM dial
  • The same local ownership and management since 1984.
  • Clear Channel Frequency, the only AM 1130 in Florida.
  • Broadcasting 24 Hours a Day, in high quality AM Stereo.
  • 2,500 watts of transmitting power, non-directional during daytime hours.
  • 500 watts of transmitting power, directional during nighttime hours.
  • Digital Audio Broadcast System.
  • Digital Audio Production and Editing System.
  • On-Site Backup Electrical Generator.
  • Granted License on September 6, 1969.
  • A Member of the...FAB


 

Mailing Address:

WWBF-AM Radio
1130 Radio Road
Bartow, Florida 33830-7600

Business Office Hours:

8:30a to 4:30p - Monday through Friday - Answering Service available after hours.

Business Office:

863-533-0744

WBF Shopper:

863-533-0745

Request/Contest:

800-765-TUNE (8863)

Fax:

863-533-8546

Sales Information:

For sales information, please e-mail our sales manager, Tom Thornburg.

Office/Traffic/Radio Store Information:

If you have any comments or questions regarding the operation of our business office, or need scheduling/traffic information, please contact our office manager, Susan Thornburg.

Website Comments:

If you have any comments or suggestions regarding our website, please send an e-mail to our Webmaster, Jeff Thornburg.
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A five minute top of the hour newscast offering our listeners critical updates on events happening around the U.S., and the world. It includes the most up-to-the-minute details on compelling stories featuring many of the same trusted and respected reporters you see on CNN, plus a staff of seasoned CNN Radio reporters gathering news specifically for the CNN Radio division.

Plus Local, Countywide and Statewide news coverage by our staff reporters, five minutes after the hour, from 6am to 6pm, weekdays.

Visit the Canada Calling Web Site Canadians travelling to Polk County have been tuning in Canadian News on Oldies 1130 WBF each winter season since 1984. "Canada Calling", with Prior Smith, is heard Monday thru Saturday at 8:50am. Canadian News can be heard beginning Monday, November 5th, 2007 and concludes Sunday, March 29th, 2008.
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1130 on the AM dial     Oldies 1130 WBF, is a fun up-tempo, hit-oriented format. Musically, Oldies 1130 WBF is focused on the Beatles era (1964-1969), with a dose of late 50's and 70's rounding out the mix. Oldies 1130 WBF primarily appeals to adults who grew-up listening to AM radio in the ’60s and ’70s reflecting the tastes of America’s largest demographic.

    Personality-driven programming. That’s what makes Oldies 1130 WBF stand above the rest. Each on-air personality has developed a distinctive way of communicating with our listeners. Good Time Oldies personalities entertain, inform and connect with our audience, making listening to Oldies 1130 WBF an integral part of their day. All of our music is researched on an on-going basis to insure maximum response from our audience.

    Our goal is to offer a contemporary on-air sound featuring the music that our audience listened to in their youth – not to re-create the ’60s. We keep it fresh and fun with daily features, weekend specials and on-air contests and giveaways!

For requests or contests call toll-free 800-765-TUNE (8863)

    Morning Show Wake up and start your day with Oldies 1130 WBF. The Morning Show features What’s Going On, The Birthday Club, Comedy Club, a Lost Oldie, Daily Contest, and Funnies. Plus local news, sports, weather and traffic updates.
    Showbiz Quiz: Weekdays in the 11am hour JJ McKay features entertainment-related news.

    Mid-Day Request Party Hour: Weekdays at Noon, JJ McKay plays an hour of listener requests!
    My Three Songs: Weekdays in the 3pm hour Dennis Harrington plays three great oldies back-to-back with a common theme. Listeners can even call-in their suggestions and win prizes, too!

    Happy Hour: Monday through Friday at 5pm Dennis Harrington winds-down the workday with an hour of upbeat "feel good" oldies. A listener favorite!

    Sixty Minutes of the Sixties: Weeknights from 6pm to 7pm, Dennis Harrington plays a full hour of music from Rock & Roll's greatest decade... the '60's with great "stories behind the hits", too.
Click here to visit Dave's Diner!     Dave's Diner is not your ordinary diner. It's a "theater of the mind" program that recreates the lifelike aura of that "hangout" we all remember so fondly. Dave's Diner is live, exciting and a return to what radio used to be all about, entertainment.

    Dave's Diner is open for business from 7pm to 12am Monday thru Friday The host and proprietor of Dave's Diner is radio veteran Dave Sanders.

    One of the most popular features at the diner is the hourly "griddle riddle" trivia question. Also play along with “Beat the Clock” & “What’s in the Till”. The diner also features "jukebox classics", as you would expect. Our special toll-free number (866-DAVES DINER) allows listeners to call-in their request "orders to go", and allows plenty of listener involvement.

    Dave's Diner is complete with a crew of "regulars", too. There's the ex-Navy cook Sal from Manila, a mouthy Southern waitress Earline, the neighborhood cop, Officer Mahoney and dishwasher Paula Molive spices up the diner.
    Collector's Cabinet: At 1:30am and 3:30am, Gary Outlaw opens the door of our vault of oldies and blows the dust off a forgotten 45 and plays 'em! Gary has some great behind the scenes music info, too.

    Backseat Oldies: Monday through Friday from 2am to 3am, Gary goes down lovers lane remembering when parking wasn't just another driving lesson. Gary plays great love songs, requests and dedications on "Backseat Oldies".
    Saturday Night At The Oldies: America's Coast-To-Coast Request Oldies Show

    Good Time Oldies stations hook-up for a coast-to-coast oldies party every Saturday night. It’s the Saturday Night At The Oldies all-request show with your host Bill Lyall from 7pm to Midnight every weekend.

    Brother Bill (as he often refers to himself) takes listener requests and dedications to fill the airwaves along with playing the best oldies! You’ll think you're at the drive-in, cruisin' the strip or at the submarine races all over again.

    There’s a special theme every week too, whether it's "Ladies Choice", "Motown", "British Invasion" or whatever! Special production elements are used to make the show sound unique, too. And there's a special nationwide toll-free request line number, 800-941-2-RNR and website www.theoldies.net, too!

    Listeners from all across America link up for Saturday Night At The Oldies every weekend!
    Jukebox Sunday Night is a great feature that airs on Oldies 1130 WBF, Sunday evenings. It’s a showcase for the pre-Beatles music of the 50’s and early 60’s.

    Jukebox Sunday Night is hosted by Gary Clark and airs Sunday evenings from 7pm to midnight and features audience interaction with fun games, contests and prizes.

    Jukebox Sunday Night features all of the great stars from the early roots of Rock ‘n Roll including Elvis Presley, Buddy Holly, Sam Cooke, Dion, The Drifters and many more! All of the great artists and all of the great songs from 1955 to 1963!
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    This daily feature covers pet news, celebrity pet tidbits, medical updates and advice for living with pets. Hosted by award-winning broadcaster, Steve Dale of WGN, this lively show not only talks about cats and dogs, but birds, iguanas, ferrets and other quirky companions. Daily nuggets have included pieces on how to entertain an iguana, to a treatment for feline diabetes.

The Pet News can be heard weekday mornings at 8:55,
just before the WBF Shopper.

    Steve Dale is a nationally recognized pet expert, an award winning journalist and broadcaster. Steve delivers lively anecdotes daily with, "The Pet Minute."

Steve Dale     Guests are leading experts on topics like pet behavior, nutrition and veterinary medicine. Steve is proud that he delivers the most qualified specialists in the nation to answer listener questions and discuss newsworthy topics.

    Steve authors the most well read pet column in the Nation, My Pet World, syndicated to more than 100 newspapers by Tribune Media Services, including Atlanta, Boston, Chicago, Detroit, Ft. Lauderdale, Houston, New York, Orlando and San Diego.

    Steve's influence and expertise prompted an invitation to present a seminar on cat behavior at the prestigious Western Veterinary Conference in Las Vegas (2001), speaker at the American College of Veterinary Internal Medicine Annual Meeting (1999), and emcee of the Dog Writer’s Association Awards Banquet (2000). He speaks to local shelters and humane groups regularly. For seven years, he’s announced the International Kennel Club of Chicago Dog Show.

Pet News sponsored by Bartow Animal Clinic     His television appearances include “The Oprah Winfrey Show,” “National Geographic Explorer,” “Pets, Part of the Family,” “Petsburgh USA” and “The Pet Project” on Animal Planet. He was twice featured in Paul Harvey’s “The Rest of the Story,” and his radio guest appearances number over 100 on stations large and small across the U.S and Canada.

    The Pet Minute is sponsored by the Bartow Animal Clinic, a full service animal hospital on US Highway 17 South in Bartow. Dr. Timothy P. Brooks and his friendly staff are committed to provide optimum pet healthy care through campassion and knowledge.
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Daytime Coverage Map

    These maps are drawn using engineering data from the FCC. The coverage pattern for WWBF is based on the standard horizontal field strength pattern, the frequency of the station, and the ground conductivity of the local area.
  • Local Coverage: Within this area, you should be able to receive WWBF on almost any radio with moderately good to very good reception.
  • Distant Coverage: Within this area, the signal of WWBF may be weak unless you have a good car radio or a good stereo with a good antenna. You may not be able to receive WWBF at all on walkmans or other portable radios.
  • Fringe Coverage: Within this area, WWBF's signal will be very weak. You may be able to receive WWBF if you have a very good radio with a good antenna, but it's possible that interference from other stations may prevent you from picking up WWBF at all.
    The local, distant and fringe lines on the WWBF coverage maps corresponds to the predicted 2.5, 0.5, and 0.15 mV/m contours respectively (of the horizontal groundwave propogation only).

    To a large degree, AM radio signals travel through the ground. This means that the electrical conductivity of the ground greatly affects how far the radio signal will travel. The geology of the United States varies greatly from one area to another, and this affects the conductivity of the earth. Sea water, however, has a much higher conductivity than the ground, so AM radio signals will always travel much farther over sea water than over land. You can learn more about ground conductivity at the FCC's website.

    However, there are many factors that contribute to radio reception. One of the biggest factors is your radio -- some radios will perform much better than others in trying to pick up distant radio stations. Other factors include interference from radio signals bouncing off nearby buildings (multipath interference), interference from other stations on adjacent frequencies. Very mountainous terrain, or very non-typical geology can also affect radio signals. At night, AM signals can bounce off the ionosphere and travel great distances. Click here for more information from the FCC regarding the issue: Why AM Radio Stations Must Reduce Power, Change Operations, or Cease Operations at Night

Maps courtesy of Radio-Locator.com
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Location of Oldies 1130 WBF Directions from Lakeland:
Travel South on US Highway 98, turn left at the second traffic light (Van Fleet/US Highway 60), travel East on Van Fleet Drive, turn left at the third traffic light (US Highway 17), WBF Radio Station is located on the right side of US Highway 17 North, about two-tenths of a mile north of the Van Fleet/US Highway 17 Intersection.
Directions from Winter Haven:
Travel South on US Highway 17, WBF Radio Station is located on the left side of US Highway 17 North.
Directions from Lake Wales:
Travel West on US Highway 60, take the 60 By-Pass, turn right at the first traffic light (US Highway 60/Van Fleet), travel East on Van Fleet Drive, turn left at the first traffic light (US Highway 17), WBF Radio Station is located on the right side of US Highway 17 North, about two-tenths of a mile north of the Van Fleet/US Highway 17 Intersection.
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Calls made to 863-533-0745 or 800-765-8863 for participation in WWBF contests and requests may be aired live or recorded for future use. When placing the call, callers thereby grant permission for such uses of the call...as well as use in subsequent WWBF radio promotions without further notice or compensation.

Upon receipt of a "busy" signal or recorded message when calling to participate, hang up and redial. WWBF is not responsible for telephone problems or technical problems which either inhibit or increase the caller's chance of winning. WWBF makes every effort to insure accuracy when requiring listeners to answer questions. However should a disagreement arise, the decision of WWBF personnel is final.

Unless otherwise stated during the contest, only one prize will be awarded per household in a two calendar month period. For example, a winner in January will not be eligible again until March. Winners may be required to produce photo identification. All contestants must be 18 years of age or older. No purchase is necessary to enter WWBF contests. Prizes are not exchangeable. Any taxes, gratuities, or other expenses incurred in connection with prizes awarded by WWBF are the responsibility of the winner.

Prizes must be picked up at the WWBF Studios at 1130 Radio Road, Bartow, Florida during regular business hours...Monday through Friday between 8:30am and 5pm...within 14 calendar days of winning. WWBF is not responsible for prizes not claimed within that time period.

Employees of WWBF and it's parent company Thomburg Communications, Inc. or of respective affiliates, client sponsors, and other Polk County radio stations are ineligible to participate in WWBF contests. Members of the immediate families of the above stated ineligible participants are also ineligible. Immediate family is defined as...parents, children, spouse and those in spouse-like relationships, and siblings including those in step and half relationships when living in the same household.

Additional rules may apply to certain WWBF contests. A copy of the rules may be obtained at the WWBF business office on weekdays between 9am and 4pm.
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Why can't I receive Oldies 1130 WBF's radio signal after sunset or before sunrise?
    Oldies 1130 WBF is required to reduce our output power and change the directions where our radio signal is transmitted. Listeners in Lakeland and Winter Haven are mostly affected by this requirement. During daylight hours, our signal is transmitted equally in all directions. Click here for a map of our nighttime signal. Click here for more information from the FCC regarding the issue: Why AM Radio Stations Must Reduce Power, Change Operations, or Cease Operations at Night

How can my civic club, organization, school or church get a Public Service Announcement on Oldies 1130 WBF?
    You can mail, fax, or email your community event or announcement to our office in Bartow. Please provide the community event or announcement on letterhead from your organization and include a contact telephone number. For the best results, provide your announcement at least four (4) weeks in advance.

    Do you have a question about Oldies 1130 WBF? Click here, and send us an email.
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Account Executive
Job Responsibilities / Requirements: Develop radio advertising accounts through both direct client and agency contact; service and enhance customer relations. Develop revenue from various related products and services. Candidate should have one year advertising sales experience. Prefer degree and will consider experience. Strong writing skills and good communication. Computer literate. Reports To: General Sales Manager

Send resume and other related information to:
WWBF-AM Radio
1130 Radio Road
Bartow, Florida 33830-7600

WWBF-AM Radio is an equal opportunity employer. M/F, EOE. Click here to view our Brodcast Equal Opportunity Employment Program Report, FCC Form 396.
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WWBF-AM Radio Station
1130 Radio Road
Bartow, Florida 33830-7600
Phone 863-533-0744
Fax 863-533-8546
Email info@wwbf.com
wbf home  
1130 on the AM dial
© 1995-2008 Thornburg Communications, Inc.